VIDEO
Hands-on video creative spanning paid social, organic social, product education, testimonials, campaign storytelling, and streaming.
My work has included concepting, scripting, storyboarding, art direction, editing, and production across beauty and telecommunications.
Growing AT&T’s social-first presence through a higher content cadence, platform-native creative and sponsorship-driven storytelling. The expanded program drove a +131% QoQ increase in impressions and up to +240% growth in engagement.
TELECOMMUNICATIONS
Social videos
Videos consistently perform above benchmark with best performing over 3x the average CTR (up to 11% CTR) and above click-to-purchase & thumbstop ratio for beauty category.
