about
GrandeWRAP was a full-funnel product launch spanning campaign creative, DTC, paid media, email, photography, and video. I helped shape the launch from concept through execution, leading production and art direction while remaining hands-on across design, photography, and digital asset development.
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Creative direction · Art direction · Production · Digital design · Retouching
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• Led photo and video production from pre-production through final delivery
• Art directed campaign imagery and launch creative
• Designed and directed assets across DTC, email, paid media, and collateral
• Retouched product photography and supported hands-on execution throughout the campaign
dtc site
photography
Digital Ads
