about
Built an integrated social campaign around the #BigLashEnergy idea, inspired by the rise of TikTok beauty trends and user-generated transformation content. I helped shape the campaign concept, visual identity, video direction, paid creative, and retail extensions, creating a system designed to drive participation, awareness, and product discovery.
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• Led video production and art direction
• Developed the campaign identity and visual system
• Wrote campaign copy and social messaging
• Directed digital and paid campaign assets
• Extended the concept into merchandising and retail touchpoints
campaign
campaign setup
The logo design brings together the retro pop vibe with the energy of today’s social media, using the hashtag and a conversation bubble to match the fun, social feel of the TikTok challenge.
We also worked with artist Alaina Cross to create a custom theme song that ties it all together and adds even more personality to the challenge.
user testimonials
Digital Ads
