about
Reimagining Grande’s visual system across brand, campaign, eCommerce, and retail touchpoints.
I played a key role in Grande Cosmetics’ visual rebrand, contributing to the brand strategy and visual system while leading much of the hands-on design and production execution. My work spanned brand guidelines, logo refinement, graphic assets, campaign photography, DTC, Amazon, and launch content.
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Creative direction · Art direction · Visual identity · Production · Hands-on design
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Art direction · Budget planning · Model vetting · Shot-list development · Run of show · Production logistics
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Partnered with the broader team on research and brand exercises, then designed and wrote the majority of Grande Cosmetics’ visual identity system.
BRAND GUIDELINES
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Primary Logo
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Logo Variations
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Typography In Use
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Primary Colors
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Category Colors
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Signature Pattern
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Do's & Don'ts
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Do's & Don'ts
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Brand Pyramid
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Brand Voice
*Select pages from full brand guidelines.
logo refresh
vector graphics
application - Amazon
application - dtc website
photography
