about
Reimagining Grande’s visual system across brand, campaign, eCommerce, and retail touchpoints.
I played a key role in Grande Cosmetics’ visual rebrand, contributing to the brand strategy and visual system while leading much of the hands-on design and production execution. My work spanned brand guidelines, logo refinement, graphic assets, campaign photography, DTC, Amazon, and launch content.
-
Creative direction · Art direction · Visual identity · Production · Hands-on design
-
Art direction · Budget planning · Model vetting · Shot-list development · Run of show · Production logistics
-
Partnered with the broader team on research and brand exercises, then designed and wrote the majority of Grande Cosmetics’ visual identity system.
brand guidelines
logo refresh
vector graphics
rebrand application - Amazon
rebrand application - dtc website
photography
