I spearheaded the direction of this DOOH campaign across NYC newsstands and bus shelters in partnership with JCDecaux, aimed at promoting our hero product, GrandeLASH-MD, at SEPHORA. This initiative was a strategic effort to drive impactful, targeted brand awareness.
about
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Associate Creative Director
Retoucher
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Provided the main concept of the DOOH
Retouched the model image used
photo retouching
BEFORE
AFTER
