Led concept development and creative direction for a NYC OOH/DOOH campaign promoting GrandeLASH-MD at Sephora. The campaign translated the product’s visible lash results into a bold, distance-readable idea designed for high-impact placements across newsstands and bus shelters.
about
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Creative Direction · Concept Development · Art Direction · Retouching
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• Developed the core campaign concept and visual direction
• Adapted the idea across OOH/DOOH formats and placements
• Retouched the final model imagery used in campaign creative
photo retouching
BEFORE
AFTER
